Secondary Research

1. Bus stop adverts:

The target audience for bus stop adverts are mainly young teenagers due to the fact they can’t drive so they would have to get the bus, so having your product advertised on a bus stop then you know that your target audience will see it. The advert is aimed at both genders as it is something that everyone can enjoy. On these adverts they don’t really need to have the name of the brand too big as people would already know what it is from a distance or a quick glance as it is such a well know brand. If the advert is bold enough in the pictures then the less writing they need, as there is such a difference in styles of all fizzy drinks, and it is easy to tell them all apart from each other if you look at the bus stop from a distance you will be able to tell which drink they are advertising. On a bus stop advert there isn’t that much room to have slogans as most people will just be passing by so the slogans that they do have are always short, just a few words. Colour is very important as it has to attract attention or else the advert will just look plain and boring. The colour on the advert is usually the same colour as the label on the drink so that it is easily recognised and it all ties in together and doesn’t look odd.

2. Logos:

Logos are what separate one brand from the other and are easily recognisable and well know so that if you saw the logo you would easily be able to say whether that is for Pepsi or Coke or Fanta. Logos aren’t meant to be too complicated so that if you see it from far away you can still recognise them. Logos for fizzy drinks are usually appealing to all audiences (both genders and different ages) this is because they would hope that whoever sees the logo will want to go out and buy the product. The colours from the logos are carried on throughout all of the different they advertise so they have to bold. This is a good way to promote the product as a logo is used in every kind of advertising to get the brand out there and known.

3: Magazine adverts:

Magazine adverts for fizzy drinks are usually found in gossip magazines and are aimed at the younger generation (15 – 30) as they are usually the people who would buy a gossip magazine. This type of advert are usually very bold and striking as most people usually just flip past magazine adverts and go to the stories, but if they are bold enough then people will actually look and see what it is. In these adverts they can have a lot writing on them unlike a bus stop advert because people will have the time to read what it says and take in the information. Most of the time when a fizzy drink is advertised in a magazine it is because they have a new flavour and are letting everyone know so as to get the word out, so that when they go to the shop they will remember having seen the advert in the magazine and want to try it.

4. TV adverts:

TV adverts are to show off the product to the thousands of viewers watching. TV adverts are aimed a wide variety of audiences fizzy drink adverts are aimed at the younger audience as they are the main consumers of the product and the characters in the adverts are quite young as well in order for the target to be able to relate to them. The adverts are fun and entertaining; they always have a good catchy beat, and quite often that song will get stuck in your head and so will the fact that it is for a drink and then that will make you want to have the drink. The adverts are always bright and upbeat and cheerful and they make it seem like life is good when they have that drink in their hand. The adverts are usually about 30 seconds long and include a catchy slogan at the end which is memorable.

5. Billboards

Billboards are used over highways and they are extremely big and very bold. The writing is very bold as well as it has to be able to be read from a distance and whilst the people in the cars are driving past. The target audience for the fizzy drink adverts on the billboards are young adults as most of the people who see the billboards are driving a car as they don’t always have passengers so they have to be 17 or over and it is stereotyped that the younger generation are the main consumers of fizzy drinks as the older generation are stereotyped to drink coffee and tea. The billboards are usually colourful and striking in order to get people’s attention, the colours on the advert are the colours of the product, i.e. Coke would be red and Fanta would be orange, so that it is clearer from a distance what is being advertised. On the billboard they don’t want to cram everything in and use up space or else you wouldn’t be able to see what is on the billboard very clearly so they usually have a big picture and then some writing so that even if you can’t read what is said very clearly you can still tell what is being advertised from the massive picture.