Proposal
Synopsis
My target audience is teenage girls from 14 – 18 of middle class, who are still in education and are surrounded by friends and are in with the popular crowd. This will make it easier for the audience to relate to them, and also they will want to be like them.
For my advert I thought that I would have a group of girls all hanging out together at some ones house having a good time. Getting ready to go into town to meet some friends, and they are listening to some music from the charts which will then be the music that will be played throughout the advert. You will then see the characters get on the bus and head into town, still chatting away and laughing, and then it will come to the point where they have all run out of the drink and the music stops and they don’t really know what to say to each other because they have said it all already so it will be a bit awkward there. Until one of the friends gets out another bottle of ‘One’ and as soon as the bottle opens you hear the fizz from the drink and the music starts again and so does the laughter, which shows that everything is fun when you have a bottle of ‘One’ in your hand. Then I thought that you could see the girls in the advert getting off the bus in town and walking through town still having a good time, still with a bottle of ‘One’ in their hands.
Treatment
In my advert the editing would be very fast pace to be able to include lots of variety of shots and to keep the advert at a good pace and to keep it interesting, so the audience aren’t bored with the same shots over and over again. The lighting throughout my advert would be quite bright to show that it isn’t a dull and boring advert, and that it is a fun, energetic, fast pace advert that is advertising something that will want to buy. I was thinking that my slogan will be something like ‘ONE drink, any ONE moment’ because it reflects the name of the drink as being ‘One’ and it implies that at any moment you can always drink ‘One’ and be cheerful. All the colours in the advert i.e. the colours of the clothes that the characters will be wearing, will also be cheerful and ‘happy’ colours that reflect the action happening throughout because if it is a fun advert that will persuade people to buy your product. The logo itself will also be bright and colourful, it will be quite a striking logo as if to say this is the one that you should buy, and it will stand out on the shelves in the store and will be different to the others which will then make the buyer try this product.
Scene 1: Getting ready
My first scene is set in a bedroom where a group of friends (girls) are all getting ready to go into town, so they are doing their makeup and getting their bags ready etc. I had the idea that I would have a bottle of ‘One’ next to an iPod docking station in the foreground and you can see a group of friends in the background a bit blurred. Then to have one of the girls walk up to the foreground and press play on the docking station, then when she walks off to join her friends, she and her friends then come into to focus and the iPod and the drinks bottle are then out of focus. Then cut to a shot of all the girls dancing around whilst at the same time getting ready to go into town, you can see them all laughing and having a good time, they each have their own bottle of ‘One’ and randomly throughout the shot they take sips from their drink to show that that is what the advert is advertising.
Scene 2: Bus sequence
My second scene is set on the bus on the way into town, I will show them getting on the bus and the camera will follow them as if it is another person. The girls will go to the back of the bus and they will carry on laughing and chatting. This is where the music will stop and so will the chatting and it will be the sort of awkward silence until one of the girls will get out a bottle of ‘One’ and there will be close up of the top of the bottle where she twist open the bottle and you hear it fizz which shows that it is a fizzy drink, as soon as this happens the music will start back up again and the girls will carry on laughing and chatting as if to say it is because without this drink we wouldn’t be having such a good time. I will also film the girls getting off the bus as they have arrived in town, again the camera will follow them off the bus so that the audience will feel like part of the group and as if they are actually there.
Scene 3: Meeting their other friends
My third scene is set in the town centre where you follow the girls round whilst they are walking to meet their other friends. All of the girls are still enjoying themselves and throughout the scene they all randomly take sips from their drinks. They will all be walking in a line through town and when they meet up with their friends they just join on the line and they carry on walking one of the girls passes the drink to one of their friends that just joined them and she takes a sip and every one laughs and carries on walking.
Scene 4: Slogan
The final scene will just be a few seconds close up on the bottle showing the product and the slogan next to it. I was thinking that there would be a freeze frame of all of the girls at the end walking towards the camera and for the only thing that is in focus would be the bottle that one of the girls is holding and for the colours of the bottle to be extra bright in order for it to stand out more, with the slogan appearing next to it on top of the freeze frame.
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