Primary Research 2

Fizzy Drink Questionnaire

1.       Do you prefer to drink out of a bottle or a can?

Bottle:  /////

Can:  ///

2.       Which name do think is better for a Fizzy drink?

Tizzy:   /

Bazume:  /

One:  ///

Switch:  //

2Shay:  /

Authentic:

3.       Should the song in the advert be from the charts, a un-heard-of band/artist?

Chart music:  /////

Un-heard-of band/artist:  ///

4.       Should the drink be shown at the end of the advert or throughout?

End:  ///

Throughout:  /////

5.       Which advert sounds better?

Dull day, everyone depressed, group of friends go to a store and buy ‘drink’, then suddenly it is bright and sunny and everyone is cheerful again:  ///

A group of friends are all hanging out listening to music and drinking the drink, the music stops at the same time they run out of their drinks. Music starts again at the same time they open another bottle:  /////

Focus Group

1.       What do you think of the name for a new fizzy drink? (One)

A. The name is sophisticated and doesn’t feel like a little children’s drink, it targets the audience well as they would feel more grown up. I think that the name stands out from all the others that are available now, it is bold and striking and interesting.

B. I think that having a number for a name of a fizzy drink is good as it is different. Also to me you can see the bottle as it is kind of in the shape of a one which would look cool.

2.       What do you think of the idea for my advert?

A.I think that it is good as I think that an advert should be fun and cheerful throughout and I think that the idea of having the fun stop when the drink stops will show that the drink is what makes it things fun and with a good catchy song, the drink and the advert will be memorable.

B. I think that by the sound of it, it will be a good, fun, upbeat advert and it will be clear that it is advertising a drink as you will see the drinks bottle from start to finish.

3.       Would the advert make you want to buy the drink if so why?

A. If the advert is fun and upbeat and entertaining then I would defiantly want to buy it and see if it as good as it is shown to be in the advert.

B. I would go to the shop to buy a bottle because from the sounds of it the advert will make it look great and shows people having fun which is a good thing.

4.       Do you think it is a good idea to have a chart song in the advert?

A. I think that it would be good because it is current and teenagers listen to the charts a lot so therefore they will recognise it and enjoy the advert more and maybe sing along.

B. As long as there is a catchy beat and is current then I think it will be a good advert as teenagers will enjoy it and will then want to go to the shop and buy a bottle themselves and when they do they might even sing the song that is featured on the advert.

5.       Do you think that overall it would appeal to the target audience? (Teenagers)

A. I think that it would as the song will be one from the charts, so you know that it is popular and well known so that will defiantly appeal to them.

B. Yes I think it will as they characters in the advert will be dressed like teenagers and act like teenagers do so they would be able to relate to them plus no teenager will want to buy a drink that an old granny was seen drinking in the advert.